IndyCar Application for iPhone and iPod Touch Now Available on Apple App Store. Official IRL App Launched Before Sunday's Indy 500

Indianapolis, IN (PRWEB) May 22, 2009 -- The Indy Racing League today announced the launch of the official IndyCar application on the Apple App Store. The new app for iPhone and iPod touch offers fans compelling features including race action videos and the ability to monitor race leaders live on the track. The app is available in time for this season's Indy 500 weekend. The Indy 500 -"The Greatest Spectacle in Racing" - is the biggest motor racing event in the world.

"At the IndyCar Series we're eager to provide our iPhone and iPod touch users with a unique, feature-packed experience on their revolutionary devices," said John Lewis, Vice President of Marketing and League Development for the Indy Racing League. "We're excited about the new IndyCar app because it gives our fans the ultimate IndyCar Series experience on their iPhone or iPod touch."

"With the July powered app, IndyCar fans enjoy a unique iPhone and iPod touch experience that is rich on live event action and information," said Kelvin Rowlette, EVP, Sales and Business Development, July Systems. "Mobile internet channels and applications powered by July Systems are user-centric - they result in significantly higher brand loyalty, premium advertising inventory for publishers, and the opportunity for advertisers to engage with users. We're delighted to expand our partnership with the IRL with this application."

The IndyCar App features include:

* Near real-time race action videos that are updated as race events occur. Pit incidents, crashes, finish line action, the winner's circle and more are delivered to IndyCar Series fans within minutes.

* Follow race leaders live on the track with a 'Live Gap View' for fans - a visual representation of the gap between the race leader and other drivers during live race events.

The app was developed in partnership with July Systems - a mobile internet pioneer with several leading American media networks, including major sports brands and leagues, among its customers. The July Systems powered IndyCar Mobile portal (http://m.indycar.com) was a Webby Awards nominee and honoree for 2009. For more information please visit http://www.julysystems.com

Availability

The IndyCar application is available for $0.99 from Apple's App Store on iPhone and iPod touch or at www.itunes.com/appstore/. It is currently the top sports application on iTunes.

To go directly to the app, click http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=315828325 or search by the keywords: IndyCar, Indy 500, Indy, auto racing, and racing.

About the IndyCar Series

The IndyCar Series is the premier open-wheel series in the United States, competing on a challenging combination of superspeedways, short ovals, scenic road courses and temporary street circuits. In 2009 the IndyCar Series will conduct 14 races in the U.S., two in Canada and one in Japan, all available worldwide through comprehensive, long-term agreements with ABC and VERSUS, with all races broadcast in High-Definition. A leader in motorsports technology, the IndyCar Series is the first racing series to power its Honda engines on 100 percent fuel-grade ethanol, a renewable and environmentally friendly fuel. The IndyCar Series continues to the be the fastest, most competitive and innovative racing series, attracting a diverse lineup of drivers including Scott Dixon, Danica Patrick, Graham Rahal, Marco Andretti, Dan Wheldon, Dario Franchitti and Tony Kanaan and Ryan Briscoe. For more information on the IndyCar Series, please visit www.indycar.com .

About July Systems

July Systems is a leading mobile media company. July Systems' Mi™ Platform - helps brands publish and distribute on the mobile internet, monetize inventory, and personalize services for consumers. It is the industry's first Mobile 2.0 publishing platform, and powers several premium Media, Entertainment, News, and Sports brands. These user-centric mobile internet channels result in significantly increased usage, advertising inventory for publishers, and an engaged opportunity for advertisers. Pioneers in the mobile internet space, July Systems' multi-domain team have over a decade of experience in building and launching mobile internet products worldwide. July Systems is privately held and operates out of offices in New York, Los Angeles & Bangalore. The Mi™ Channel Platform powers some of the most popular brands in the world. They include in the United States: CBS Sports, Vh1, Fox Entertainment Group - Fox Mobile, Fox.com, Fox Reality, FX, Speed, National Geographic, Comedy Central, Nickelodeon, NBA, NASCAR, PGA Tour, GOLF.com, Indy Racing League, NBC Sports, Travel Channel, Travel + Leisure Magazine, Teen.com, Lifetime, and in India: NDTV - NDTV Profit, NDTV Cricket Network 18 - IBN Live, Moneycontrol, CricketNext, and HT Media's Mint - an exclusive partner of the Wall Street Journal.

www.julysystems.com

Media Inquiries:

Skip Brown

Indy Racing League

317-492-8836

Venkat Srinivasan

Director, Marketing Communications

July Systems

+1 323 319 5119

Kelvin Rowlette

EVP, Sales and Business Development

July Systems

+1 650 888 8687

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